Alaine Brawley · Clarity
About

I build rooms
where women
can think out loud.

Alaine Brawley seated in a chair, laughing, holding a rose-patterned teacup.
Photo: Corrie Lindroos Photography
Alaine Brawley

I build rooms where women can think out loud: and leave knowing what they want to do.

Coach. AI Literacy Guide. Convener. Based in Squamish, British Columbia.

01 · The beginning

Vivian
and Lovine.

There is a photograph of two sisters.

Lovine (left) and Vivian (right) at their graduation, Winnipeg, c. 1950.
Lovine & Vivian · c. 1950Family archive

Vivian and Lovine were writers and correspondents, keepers of a hundred years of family images and decades of handwritten letters. The photographs chronicle Canadian women from the 1920s onward. The letters are unmistakable in their cursive. Together, they are a love story and a record: of what women carry, what they build, and what they leave behind.

Lovine was my aunt. Vivian was my mother. She passed on International Women's Day, 2024. Since that moment I have been listening to women share their stories every single day.

That is where this begins. Not at a credential. Not at a career milestone. Here, with two sisters, and what they understood about what women hold when they finally have a room of their own and the courage to speak.
02 · Twenty years inside

What I
learned from
the floor.

I came to this work the long way around, by living the version of leadership I now help clients leave behind.

For over twenty years, I worked inside one of the world's largest financial institutions, managing corporate partnerships across North America. Not from a strategy office. From the floor. That vantage point showed me the gap between what a leader believed was happening and what their people were living through, visible to everyone except the person running it. Talented people went quiet: women especially, fitting themselves into a shape that was never designed with them in mind.

I also saw something else. When women found each other, on phone calls, after meetings, something opened up. Voices that had been careful became honest. Ideas held privately became shared. The room got smarter, and warmer, and more alive.

That observation became the starting point for the work I do now.
03 · Lineage

The women
who saw me
first.

Growing up, I didn't have a mentor. What shaped me most were the women who saw me before I could see myself.

My aunt Lovine was confident, feisty, and self-assured. She once said, matter-of-factly: "You'll be a great businesswoman. You'll look good in a suit." It wasn't a compliment about clothes. It was a statement about rooms I hadn't walked into yet, spoken by someone who could already picture me there.

Lenore hired me into banking when my resume said retail. She extended belief before it had been conventionally earned.

Those two acts became the philosophy I now build everything around: you tell people what you see in them. You hand back what they can't yet hold on their own.
04 · The leap

What I left
to build.

I left the bank to build something I had been building for years: a space where women could think clearly, without performing certainty they didn't yet feel, and without being told who to become.

A coaching certification from UBC, a creative writing certificate from the University of Toronto, and twenty years of organizational intelligence all point in the same direction — toward women who are most alive in honest conversation, who have something real to say and are still finding the confidence to say it without first softening every edge.

Coaching
Certificate in Organizational Coaching
University of British Columbia
Continuing study
Certificate in Creative Writing
University of Toronto
Prior role
SVP, Banking
~15 years in senior leadership
Experience
30 years
In financial services
Alaine in motion, in a flowing teal-and-amber dress.
Studio · 2024  ·  Photo: Corrie Lindroos Photography
05 · The room

The room I
am building.

On November 10, 2024, a group of women gathered for the first Tea Salon. The afternoon was about courage. Tea was sipped and spilled. Things got raucous.

That is the room I am building: a place to slow down, speak honestly, and not have to translate yourself to be understood. Every voice has something to offer. The most important thing in the room is what happens between the people in it.

If something here feels familiar, you are in the right place.

If we work together, you'll get the same person on the call as the one writing this paragraph.

Let's talk →
Continue

The conversation,
already in motion.

Tea Salons, small-group gatherings, and a thread that runs through it all: women thinking together, out loud.

Come to the table →
A cup of tea, an open book, and a folded note on a weathered wooden table.